The Waterloo Mechanical Dress Watch
Austin-based DuFrane continues to make world class timepieces for those bold enough to be a little bit different.
You may not have heard of DuFrane watches, which is why you should want one—and why they want you to have one.
DuFrane Founder Steven Lee likes to emphasize that “history remembers those who are a little bit different,” and while none of us can guarantee how history will see us, for now owning a luxury watch by an independent micro-brand can help satisfy the “different” part.
A good place to start is with DuFrane’s Waterloo Mechanical Dress Watch, updated recently to feature a screw down crown and solid end link bracelet. The new crown ensures even better protection against water (Waterloos are resistant to 100 meters), and like the Waterloos before, the linen face dial under genuine sapphire flat crystal is handsome and distinct.
On the back, Texans will especially love the large etched lone star, a proud nod to DuFrane’s Austin-based heritage. “Waterloo” refers to the Capitol City’s original namesake, and the entire DuFrane collection likewise celebrates Austin landmarks, with names like the Bergstom Air and the Travis.
The Waterloo Mechanical Dress Watch is $525 with a leather strap or $625 with the steel bracelet shown above. Learn more at the link below.